cheryllyne vaz { copy // content // brand voice ]


Social media campaign

Everyone likes to show off their cool gear; including welders who love to ‘tattoo’ their helmets with their own special touch. I co-concepted and wrote a social marketing campaign for 3M Welding Safety Division promoting a contest to the welding community. We created a ‘super hero’ theme where welders were asked to submit photos or videos of them welding with their personalized helmets for a chance to win a 3M Speedglas Helmet. Vehicles used to spread the fun word: A microsite and Facebook.

Agency:  Fabric