cheryllyne vaz { copy // content // brand voice ]

Best Buy

Marketing kit, Reward Zone kit, HR recruitment kit, insert & direct marketing

From brand advertising, direct mail brochures, promotions and Sunday inserts to rewards point programs, marketing kits and Geek Squad, I was lucky enough to work in nearly all the communication departments at Best Buy. The result: I learned a ton about retail advertising PLUS became a techno geek for life!

For Best Buy’s Back-To-School store drive, the ‘Launch Box’ included a poster for the staff back room rolled up to look like a thermos flask and 200 cheese sandwich brochures for the sales staff to be distributed by the store manager.


Enrollment kits, consumer mailer letters and a website for Best Buy’s reward points program, Reward Zone.

A complete kit that Best Buy’s HR recruiters could hand out to prospective recruits on college campuses.

Sunday inserts with all the sweet Best Buy deals.