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Eli Lilly

Marketing kit

Eli Lilly, the pharmaceutical manufacturer of Humalog insulin products, wanted to create an informational campaign for children with juvenile diabetes. We came up with the idea of creating a kid’s brochure in a children’s book style. Hu-Mee, the friendly tree frog, educates young readers about diabetes, insulin and healthy eating habits.

The other pieces in the campaign include a brochure for parents; a food spinner to make the right dietary choices; a logbook for recording blood sugar, insulin and carb levels; and a sticker pad to decorate the insulin pen case.